Apple Shares Jumps To 91%

Apple Inc.’s share of the ‘Premium Computer’ market is reported to have jumped to a staggering 91% (based on June 2009 figures).

By any standard, this is an impressive growth over last years 66% share of this sector of the market. Many will draw attention to the fact that Apple’s overall market share is only 10%. That’s actually not a bad share for a single manufacturer particularly when you consider their target market.

To put things into perspective Dell and Hewlett-Packard’s market share are reported to be 13.2% and 19.1% respectively.

Apple’s target market is not the highly price conscious buyer that most PC manufacturers might be targeting. Rather Apple is content to continue to designed and produce high-quality easy to use and reliable computers. They are able to do this as they control the quality of both the hardware and the underlying OS Mac OS X.

“Our goal is not to build the most computers. It’s to build the best.” Tim Cook, Apple COO.

More information here.